Debbie Macomber is a #1 New York Times bestselling author and one of today’s most popular writers with more than 200 million copies of her books in print worldwide. In her novels, Macomber brings to life compelling relationships that embrace family and enduring friendships, uplifting her readers with stories of connection and hope. Debbie and her team love to interact with readers and the website is a critical component of this relationship. Debbie’s team requested a website with an agile content management system for frequent posting. Between multiple blogposts a week, events, social media and Debbie’s own writing, the DebbieMacomber.com website had to be user-friendly both for her staff and her readers. There also needed to be an easily searchable database of books for readers to be able to quickly find one of Debbie’s titles.
In order to accomplish these goals, our team created a new website built on WordPress. The new design adheres to Debbie Macomber’s brand guidelines providing a rich, textured website that is both visually compelling and easy to navigate. The use of WordPress as the content management system that powers the website makes the process simple for Debbie’s staff to update content. We also created a web app that links the complicated relationship between Debbie’s content and where each specific story is published. The web app also integrates a contact relationship management system to connect the many people involved in the publications as well as reader comments and reader interactions.
We thoroughly enjoyed working on this project and loved building the new website and app for Debbie and her team. Feel free to visit debbiemacomber.com to see the new website.