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It would be amazing if customers just called you and immediately wanted to buy your product or service. Unfortunately, that isn’t how things work. Before someone is willing to buy, they go through a customer journey. As the customer progresses through this journey, they have different needs and are asking … Read More

Posted in Grow on February 11, 2021

The goal any marketing is to increase revenue. Digital marketing simply uses online tools to better engage with your customers as the mechanism for more sales. For any of us, when we are making a purchase, we go through a process. For simple products that cost less, this process can … Read More

Posted in Grow on February 10, 2021

Steve Jobs spoke at the WWDC in 1997 about the process of marketing Apple’s laser printer. In this speech Jobs said, “I remember seeing the first printout come out of it and just picking it up … you don’t have to know anything about what’s in that box all we … Read More

Posted in Grow on February 9, 2021

As we are looking at growing our business, we inevitably come up against competition from others. The key to winning new business is showing how your service is different from someone else’s. So, if differentiation is the differentiator, how do we create it? To start, it is important to understand … Read More

Posted in Grow on February 8, 2021

This is the last post in our Stories of Transformation series. This whole series is written as a guide to help you create foundational copy to describe the process you bring a client through. At this step, you are wrapping the project and you are documenting what you learned. Taking … Read More

Posted in Grow on February 7, 2021

We are nearing the end of our Stories of Transformation series. The goal of this series is to help you create results-based content on your website, in case studies, and in your sales process that shows potential customers how you can help them get to their destination. We are now … Read More

Posted in Grow on February 4, 2021

This post is part of a series to help you uncover customer Stories of Transformation. We have covered gaining a deep understanding of your customer, and knowing the transformation the customer wants. Now we are jumping into documenting the results of your customer’s experience. It doesn’t matter if you are … Read More

Posted in Grow on February 3, 2021

People don’t buy things for features, they buy things to get an outcome. A feature is a theoretical attribute that may or may not create change. An outcome is a destination. Focusing on features can distract us from what customers are really needing as it puts the focus on us. … Read More

Posted in Grow on February 2, 2021

To begin the process of documenting your company’s Stories of Transformation, you need to start with a deep understanding of the customer. Please do not run through this exercise on a hypothetical customer. Follow this process with a new client engagement or with a new customer that has just purchased … Read More

Posted in Grow on February 1, 2021

We work with a lot of companies … over 100 each year. As I help them with their website and marketing process, one of the major limiting factors is being able to show what they have actually done for customers. When prompted they can usually talk about some customers that … Read More

Posted in Grow on January 30, 2021

My family loves to hike. When my kids were younger, my wife wanted to climb a 15 mile round trip hike up near the peak of Mount Rainier (the tallest peak in the continental United States). Looking up at the top, and thinking about the long trail, our kids naturally … Read More

Posted in Grow on January 28, 2021

I don’t know anyone that loves being inefficient. Personally I hate it. I hate being slow to get something done and I really don’t like it in teams that I lead. As business owners we probably hate inefficiency more than most because time is money. If you or an employee … Read More

Posted in Grow on January 27, 2021

As a small business owner, you are primarily a knowledge worker. Doing knowledge work well requires you to transition from working in the business to working on the business. It requires you to spend time thinking about how to scale what you are doing. At each step of scaling you … Read More

Posted in Grow on January 26, 2021

As of 2019, it is estimated that there are over 1 billion people in the world primarily involved in knowledge work. If you have one or more employees or if you spend the majority of your time at a desk, you are in knowledge work. This type of work requires … Read More

Posted in Grow on January 25, 2021

We support multiple best selling author’s websites. One commonality I find among best selling authors is that they know exactly what they need to do in order to generate revenue. They need to write. All other services needed to run their company are either outsourced or delegated. They have the … Read More

Posted in Grow on January 22, 2021

Constraints are advantages in disguise. Limited resources force you to make do with what you’ve got. There’s no room for waste. And that forces you to be creative. Rework by Jason Fried Let’s be honest, limits are frustrating. No one likes to come to the realization they have limits. However, … Read More

Posted in Grow on January 21, 2021

A limiting factor is anything that constrains a population’s size and slows or stops it from growing.  National Geographic In biology a limiting factor is something that constrains growth. For example, if your favorite plant’s leaves start to wither you might look at the root system. If the plant is rootbound there … Read More

Posted in Grow on January 20, 2021

Growth is limited by that necessity which is present in the least amount. Lady Jessica from Dune by Frank Herbert In Frank Herbert’s classic sci-fi novel, the protagonist Paul and his mother Lady Jessica along with their House Atreides move to the desert planet Arrakis (Dune) from the water plentiful planet … Read More

Posted in Grow on January 19, 2021

One day in 1982, my dad and I used our Apple IIe login to a bulletin board. It was just text and there were only discussions going on around various topics. He said, someday people are going to buy products this way. I was amazed. 12 years later in my … Read More

Posted in Consulting on January 18, 2021

We’ve been in the process of buying a new car.  In our desire to keep our costs down in throwing dollars at a depreciating asset, I’ve been tempted to increase our limit of how many miles the car has.  It seems like a good short term decision to buy a … Read More

Posted in Salesforce on March 5, 2019

Debbie Macomber is a #1 New York Times bestselling author and one of today’s most popular writers with more than 200 million copies of her books in print worldwide. In her novels, Macomber brings to life compelling relationships that embrace family and enduring friendships, uplifting her readers with stories of connection … Read More

Posted in web design projects on September 1, 2016

Located in scenic Poulsbo, Washington, Martha & Mary specializes in quality, compassionate elder care and intergenerational experiences.  Beginning with a full palette of elder support services, including senior living and rehabilitative care, this innovative company adds the vibrancy of children through their childcare and early learning programs.  The intergenerational component … Read More

Posted in web design projects on June 9, 2016

We’ve been building database driven content managed systems for 15 years now.  Early on we thought it was a good idea to give content creators the power to layout and design their own pages, select their own fonts and choose the colors they wanted.  We would launch a project, train … Read More

Posted in Consulting on March 28, 2016

For years we have specialized in building websites and software for associations.  In 2008 we built out a powerful software solution for The Associated General Contractors of Washington to manage every aspect of their association from membership dues to events to website content.  Seven years is a long time in … Read More

Posted in web app projects on March 28, 2016

The strong_params gem is now integrated into the core of rails as of version 4.0. With this new functionality Action Controller parameters are forbidden to be used in Active Model mass assignments until they have been whitelisted. To use strong_params, you simply call a protected method to pass attributes to … Read More

Posted in Code on June 3, 2014

Logic Staffing is a fast growing Puget Sound employment agency with an expanding client list of some of the largest companies in the northwest.  They came to us with an old flash based site and wanted a fresh design and a new technology platform to manage their content.  A part … Read More

Posted in web design projects on February 7, 2014

On this project, we had the privilege of working with trucking titans of the west coast, Interstate Distributor Co. They wanted a complete facelift on their functional but very old website. When you’re a name as large as Interstate, you should have as impressive of a website as the successful … Read More

Posted in web design projects on February 7, 2014

I created a simple gallery on a page showing pictures of our new office.  I wanted the pictures to link to the large size WordPress image instead of the original image.  My original images where taken with a Canon Rebel T2i so that where over 5mgs each.  So, the default … Read More

Posted in Code on February 7, 2014

We recently launched a new website for the City of Tacoma Development Services division.  These are the people at the city who approve permitting for building, land use and site development.  They wanted a much more user friendly site that provided up to date permitting information, news and easy access to … Read More

Posted in web design projects on February 5, 2014

Downtown on the Go! is a private/public partnership aimed at promoting alternative modes of transportation to downtown Tacoma. The goal of the project was to create a consumer friendly website that was very easy to add content in the future.  We bid on this project with Rusty George Creative and … Read More

Posted in web design projects on January 29, 2014