INCREASE YOUR ENGAGEMENT

HOW POWERFUL IS YOUR MARKETING AUTOMATION SYSTEM?

A good marketing automation system automates relationship building to create deeper connections with people to bring them seamlessly from initial awareness all the way to action.  Investing in a marketing system like this will increase contact engagement which directly impacts your revenue.

List Segmentation

Too often in organizations there is a one-size fits all approach to communication.  The problem is that not all your members or donors have the same needs or desires.  One might be concerned about volunteering, another might want to know about specific types of programs you offer.  Most organizations we work with don’t have intelligent data in their systems to be able to segment their lists in this way.  Our solution is to use marketing automation to continually segment your contacts.  We do this through a combination of tracking clicked links, website interactions and previous purchases. This enriched data then gives us knowledge that can be utilized to better target people with information that is relevant to them.

Email & Follow-up Automation

Once we have more intelligent contact data, we can utilize this to create more targeted email content.  This is accomplished through  customized email templates that have conditional content areas that are show information they are interested in.  Further, if promoting something like an event or fundraising campaign, we can track when a contact achieves a predefined goal and if they do, we don’t send more follow-ups.  Nothing is more annoying than being asked to do something you’ve already done.  For instance, if they registered for an event, then our follow-up automation knows this and can intelligently  change the outreach messaging accordingly.  

Customer Journey

Once you have good list segmentation, and more nuanced communication based on contact attributes, we want to build on this foundation by creating one-to-one customer journeys at scale.  These journeys moves people from limited interaction to greater levels of engagement based on interests they have and actions they have taken.  Effective journeys usually contain a mix of connection strategies including both automated and manual follow-up.  Each interaction a contact has within a journey helps the system grow more intelligent and continues to enrich your data which gives us the ability to be more purposeful in campaign design.

Relationship Management

A Customer Relationship Management (CRM) system is a single source for all the history of your interactions with contacts.  This is the core of an intelligent outreach campaign.  We set up Active Campaign or Salesforce as the CRM to keep your team on the same page and give you visibility into where a lead is in their journey.  Both of these systems provide amazing tools to automate mundane, manual tasks and make sure that contacts do not slip out of your funnel. Further, they give us the ability to analyze campaign effectiveness so that we can continue to improve effectiveness of your outreach.

Marketing Automation

A complete system to increase contact engagement for non-profits and industry assocations

$150/month

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WE HELP OVER 100 CLIENTS MONTHLY WITH SYSTEMS THAT GROW THEIR ORGANIZATION.
WE WOULD LOVE TO CHAT ABOUT HOW TO GROW YOURS.