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MARKETING AUTOMATION SOLUTIONS
A SMALL INVESTMENT IN SOFTWARE COULD COULD INCREASE YOUR SALES BY 50%
The situation is all too common. You get an interested prospect, create an estimate, but then they aren’t ready to move forward. You’ve already invested marketing dollars generating the lead and you’ve already spent time estimating the project. Now they have dropped off your radar and you are moving on to the next prospect. Research shows that almost half of your prospects will close in the future when the timing is right. That’s a lot of revenue that you are leaving on the table. All this rich contact information is now just sitting there, waiting to be mined. What’s the solution? A good marketing automation system. Marketing automation software will continue to follow up with prospects over time, keeping your services front of mind. Investing in a system like this will automate your outreach so that you don’t have to worry about manually keeping in touch with leads that didn’t buy right away. You’ve already spent time and money on these contacts. We can help you leverage that rich treasure trove of information by implementing a marketing automation system that will translate data into dollars.
STEP 1: SYSTEMS AUDIT
The core of any marketing automation software is accurate data. Our first step is to analyze your systems to understand how we can either better utilize your existing capabilities or to recommend an augmented solution. In either case, we many times need to build a custom data pipeline to extract, transform and load your marketing data into or out of a data warehouse. This script maps fields and creates processes so that your data is safely and accurately loaded in such a way that we can utilize it for both marketing automation and marketing reporting.
STEP 2: List Segmentation
Too often in organizations there is a one-size fits all approach to communication. The problem is that not all the contacts in your system have the same needs or desires. Most organizations we work with haven’t had anyone take the time to think through various segments to be able to intelligently segment lists in this way. Our solution is to use marketing automation to continually segment your contacts. We do this through a combination of tracking clicked links, website interactions and previous purchases. This enriched data then gives us knowledge that can be utilized to better target people with information that is relevant to them.
STEP 3: Follow-up Automation
Once we have more intelligent contact data, we can utilize this to create more targeted follow-up campaigns. This is accomplished through customized digital and print designs that have conditional content areas that show information a contact is interested in. These outreach campaigns give you the ability to automatically stay connected to your prospects by letting them know about cool projects you’ve worked on, about industry trends or by giving them tips and tricks. Our goal is to lead them through a journey that moves them from limited interaction to greater levels of engagement. Not only will your information be at their fingertips when they are ready to buy, but they will have gained an even greater appreciation of who you are and what you do.
Marketing Automation Solutions
A complete system to increase your revenue per lead
starting at $500/month