The Center of Your Digital Marketing Strategy

One day in 1982, my dad and I used our Apple IIe login to a bulletin board. It was just text and there were only discussions going on around various topics. He said, someday people are going to buy products this way. I was amazed. 12 years later in my universities computer lab, I remember using a web browser for the first time. I didn’t even know where to go until someone told me to check out this page called Yahoo that had a directory of sites to visit. I knew immediately that the internet was going to change the world and I wanted to be a part of it.

Fast forward 25 years later and the internet is at the center of much of our work and social activity. We consume most of our news online and there are social networks that connect half the planet. And there are incredible software programs that give businesses the power to automate many aspects of their operations that even just a decade earlier would have seemed impossible. 

“Everything has changed but nothing has changed.”

― Mark Hamill

There has been an incredible amount of social and technological impact that has happened since the advent of a publicly accessible internet in 1994. While the power of the devices people use have doubled ever 18 months for decades and the speed at which we access the internet continues to double ever 24 months, some things haven’t changed. 25 years ago, I built my first website to help the company I was working for gain customers. This strategy has become more sophisticated in that time, but the basic tactic is to drive growth by getting prospects to visit your web page.

After decades of crazy technological advancement and the creation amazing search and social media tools to reach new customers, you still need a place for prospects to land, and you still need to resonate with them in order to convert them to customers. After all these years, your website is still a fantastic landing place and is very well suited to be the center of your digital marketing efforts.

The question for you is whether or not you have a good website for prospects to land on.


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